You’re looking to launch a marketing site for your B2B/B2C SaaS application, and you need to review web design standards in your realm, but you don’t know where to start. If that sounds like you, and you just came across this post, I’m here to help! Here are 5 ways you can gather and organize inspiration for your mood board or even references to send to your designer:
Lots of sites have popped up since UX/UI design grew in popularity over the past few years. The most popular places are Dribbble and Behance, where designers share their work with the rest of us. Dribbble is an excellent resource for browsing designs from almost any industry. With Dribbble, it’s extremely easy to filter and save posts for reference. Dribbble is geared more towards digital designers, whereas Behance includes both print and digital designs. Designers also tend to post their case studies on Behance and share their process with their networks. Both are excellent resources for design ideas. Since I do web design, Dribbble is the first resource I usually recommend to my friends and clients.
Lapaninja and Landbook are my go-to’s when I want to search for existing websites in a specific industry. These two are updated regularly and showcase the best of the best from the Internet. They also make it very handy to filter their showcase with numerous tags. Here are some more aggregators I like to visit:
Product Hunt and Betalist are excellent resources for staying on top of new and upcoming startups. Some of the startups might be your direct competitors, some simply other businesses in your realm. I highly recommend visiting these resources to find out about the latest web design trends from other startups.
Quite a few designers specialize in creating templates for entrepreneurs who don't necessarily have the resources to build a custom website. Check out Webflow's own templates and Themeforest's as well; they’ll give you invaluable insights into the standard of current and next-generation web design.
This is a more unconventional way to find inspiration, but I find it works very well. That said, it’s not as straightforward as going to site aggregators (mentioned in #2) and filtering sites by a tag or two. To find case studies, you will need to put in more time and effort filtering dozens of searches. A major benefit of reading case studies on portfolio sites is that they help you understand the processes of different agencies and individual freelancers. Consider incorporating some of their steps into your own process – you’ll be surprised how much it helps!